Lead, deploy and embed globally agreed upon processes and workflows
Partner closely with global marketing operations leadership in San Francisco as well as other regional marketing operations managers to implement best practices and strategic reach of operational ideas, while adapting processes to the nuanced needs APAC where necessary.
Support global marketing operations leadership in team communications, All Hands agenda items and general feedback.
Ensure regional projects are entered into the global Marketing Air Traffic Control tool and kept updated as needed.
Act as the subject matter expert for best practice across the marketing organisation and educate the regional and local teams.
Lead financial forecasting and budget management for APAC marketing
Work with project leads to ensure accurate forecasting, budget tracking and regular communication with the finance team.
Develop and maintain strong working relationships with support functions including but not limited to Business Operations, Data Science, Legal, Procurement, and Finance.
Act as the point of contact between regional marketing and functional teams to drive collaboration, compliance to procedures and prioritisation.
Provide regional feedback to global operations team with regard to negotiations on global scope for retained creative, digital and media agencies.
Support regional project-specific contract negotiations with agencies and partners and ensure compliance to internal policy.
Regional team operational support
Partner with Global Operations roles within functions to ensure projects are resourced and prioritised effectively.
Proactively identify challenges that the regional and local teams face and develop solutions.
Drive the internal communication between global, regional and local teams to ensure information is shared quickly and equitably across the teams.
With the support of marketing operations, lead, plan, manage and drive the logistics and agendas for team meetings and other core organizational routines.
Support planning on a biannual basis, ensuring marketing managers are aligned with regional & global priorities and everyone is operating from the most recent and accurate information.
Lead the planning and execution of regional marketing team events/offsites while adhering to timelines and budget.
Manage and support the development of the APAC Marketing Operations Manager.
Lead marketing efforts across SEA, Hong Kong and Taiwan
Develop local marketing plans for greatest business and brand impact, in accordance with seasonality, time-sensitive opportunities, maximized earned media, community engagement, and brand health metrics
Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated brand marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal
Lead the management of creative and media agency partners, fostering best-in-class and highly productive agency partnerships
Enable and support localization, ensuring all marketing activities are locally relevant and personal, leveraging as possible existing strategies, content and plans for improved productivity
Manage analytics and reporting for brand health and marketing activities working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams
Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
Work with HQ, finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations
12+ years experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands.
Solid project management skills including the ability to manage multiple projects simultaneously.
Willingness to approach projects with a can do attitude and create process where one does not exist.
Proactive self-starter who is comfortable in a fast moving, fluid environment.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives, while remaining focused and calm.
An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers.
Solid and proven leadership capabilities, building teams / networks, and communicating across national boundaries a must
Experience working in a regional team as part of a global organisation and collaborating across multiple geographies.